#DigitalSingleMarket inogona kukurudzira #China kutora eWTP chikumbiro

Nhasi, hazvigoneke kutaura nezve e-commerce usingataure Alibaba uye muvambi wayo ane hunyanzvi Jack Ma. Imba kune huwandu hukuru hwepasi rose hwevanetizens, China yakapfuura US kuita musika wepamusoro e-commerce musika, nekutengesa kwepamhepo kunosvika 16.4 trillion yuan ($ 2.5 trillion; 2.19 trillion euros; 2 trillion mapaundi) muna 2015, anonyora Luigi Gambardella.

Mumakore anouya, China yakagadzirira kupa mukuputika kwepasirese e-commerce, kushandura nyika kuita imwe hombe yekutengesa, iyo inobvumira vatengi kune rumwe rutivi rwepasi kuti vabatane nevatengesi kune rimwe divi. Chishuvo chaMa chinotevera ndechekuita nyika musha.Musika wepasi rose weAlibaba AliExpress iri kumanikidza EU kuti ifunge nezve geo-blocking. Iyi ndiyo tsika inoshandiswa kusvika zvino muEU's e-commerce chikamu, apo vatengi vekuEurope vanogona "kumanikidzwa" kutenga pa "nyika" webhusaiti yemapoka emarudzi. Ivo vanodzoserwa kunzvimbo idzi dzenyika pahwaro hwekero yavo yeIP.

Zvakare, vatengi vanogona kutarisana nezvirambidzo pakubhadhara pamhepo, mubhadharo wakasiyana-siyana wekutakura uko misiyano yemitengo inogona kuve yakakura, kana kuomesesa kudzoka marongero, kungotaura mashoma. AliExpress inopa yakareruka, yakajeka imwe nzira inokwezva vagara vakawanda vekuEurope.

Kune rimwe divi, vatengi veChinese vanogona kutarisana nematambudziko akafanana kana vachitenga kubva mhiri kwemakungwa. Tichifunga izvi, Ma akafunga kugadzira chikuva chemagetsi chekutengeserana pasi rose (eWTP) pamisangano yeB20 neG20 muHangzhou kutanga muna Gumiguru.

Iyo eWTP izano rakashinga, rine chinangwa chekubatanidza maSME mumaindasitiri epasi rose pamwe nekupa vatengi kuwana zvinhu zviri nyore, kuburikidza nepuratifomu iri pachena uye yakanaka apo kutengeserana kwepamhepo kunoyerera vakasununguka uye vanhu vanobva pasi rese vanokwanisa kutengeserana nechero wavanoda.

Kuti ibudirire, zvinoda kunyatsoongororwa. Mumatanho ekutanga, matipi anobatsira kubva kune vane ruzivo vatambi anofanirwa kuunganidzwa kuitira kugadzira yakasimba mitemo uye zano, uye iyo EU Digital Single Market Strategy ine zvakawanda zvekupa.

European Union inoona kuti zvipingamupinyi zviripo pamhepo hazvingoite kuti vagari vekuEurope vashaye zvinhu nemasevhisi asi zvakare kudzikisira mahorizoni emakambani einternet nekutanga. Kusimudza izvo zvipimo, pamwe nekuita kuti kutengeserana kwepamhepo kuve nyore, European Commission yakaunza zano rekuputsa madziro emitemo uye kushandura misika yenyika makumi maviri nemasere kuita imwe chete.

Kana izvi zvikabudirira, zvinogona kupa 415 bhiriyoni euros pagore kuhupfumi hweEurope uye kugadzira huwandu hwakawanda hwemabasa matsva.

Sangano reChinaEU bhizinesi raona makosi matatu echiito akakosha kufarira kuyambuka muganhu e-commerce:

Kupedza rusarura paInternet zvichienderana nenyika kana nzvimbo yekugara.

Kurambidza e-commerce saiti kubva pakudzokorora mutengi kuenda kune imwe nyika webhusaiti, kana kukumbira kubhadhara nechikwereti kana kadhi rechikwereti kubva kune imwe nyika.

Kuita kuti cross-border parcel delivery idhure uye ishande.

Vatengi nevatengesi vanofanirwa kubatsirikana kubva kune zvinodhura kuendesa uye sarudzo dzakasununguka dzekudzoka, kunyangwe kuenda nekubva kumatunhu ari pedyo. Vatengi nemabhizinesi madiki vanogunun'una nezvematambudziko nekutumirwa kwepasuru - kunyanya kubhadharisa kukwira kwekutakura mukutakura-muganho wekutakura uye maitirwo emahara ekubvumidza.

Kuzvitonga kuti uwane kuchengetedzwa kwevatengi kunoshanda pawebhu, nekudaro kuwedzera kuvimba kwevatengi.

Pfungwa yekubatana kwepamusoro-pasi kwekodzero dzevatengi (mushure mekutengesa mamiriro, kusarongeka kwekutengesa maitiro) ndeye utopia. Tinofanira kuvimba neavo vanobatanidzwa kuti vazvigadzirise misika yavo. Zviyero zvepasi rose zvinofanirwa kutsanangurwa uye basa rehurumende rinofanira kunge riri rekupa zvitupa nekuongorora, nguva nenguva, kutevedzera izvi zviyero.

Panzvimbo pe "kuyambuka muganhu e-commerce", chaizvo isu tiri kutaura nezve "e-commerce isina miganhu", sechinangwa chekupedzisira kupa vatengi rusununguko rwekutenga online pasina miganhu.

Iyo EU Digital Single Market inogona kupa China kumwe kurudziro yekuvandudza yazvino kuyambuka-muganho e-commerce mutemo kana pakupedzisira kuita inovimbisa eWTP chikumbiro. Chinonyanya kukosha, kana misika yeEU 28 yabudirira kubatana kuita imwe, ichavhura musika mukuru wepamhepo weChina uine mutemo mumwe chete wekutevera.

Mativi ese ari maviri anofanirwa kupinza simba kune yakajairika e-commerce regulation. Kana madziro pakati peChinese neEuropean e-commerce misika akadonhedzwa, inove nhanho hombe yekunyatsoona e-commerce isina miganhu.

Mavara ekutanga paChina Daily