Komisheni inobvumidza kutorwa kweMars kweKellanova

European Commission yakabvumidza zvisina magumo, pasi pe EU Kubatanidzwa Regulation, kutorwa kwakarongwa kweKellanova neMars, Incorporated ('Mars'). Komisheni yakagumisa kuti kutengeserana kwakarongwa hakungamutsi kukwikwidza muEuropean Economic Area ('EEA').

Sarudzo yemazuva ano inotevera kuongorora kwakadzama yekutengeserana kwakarongwa. Mars naKellanova vese vari vatengesi vepasi rese vanoverengeka vezvikafu zvinozivikanwa. Mars' portfolio inosanganisira kutsenga chingamu, chokoreti uye shuga, mupunga nechikafu chezvipfuyo - zvine mhando dzakadai seMars, Snickers, Ben's Original, Airwaves, neWhiskas. Kellanova inonyanya kuzivikanwa muEEA nemachipisi ayo akaturikidzana - anotengeswa pasi pemhando yePringles - uye zviyo zvayo zvakagadzirira kudyiwa - zvinotengeswa pasi pemhando dzeKellogg.

Komisheni inoongorora zvakadzama

Muchirevo chekuferefeta kwayo kwakadzama, Komisheni yakaongorora kana kuwedzera kwemhando dzeKellanova kuMars 'chatove chakakura chigadzirwa portfolio kungawedzera zvakanyanya simba reMars's bargaining. vau-à-vis vatengesi kuburikidza nehuwandu hwepotfolio yayo yakakura, zvichiita kuti, semuenzaniso, ibvise mitengo yakakwira.

Ongororo yeKomisheni yakasimbisa zviratidzo zvekuti vese Mars naKellanova vatonakidzwa ne dhigirii remusika simba mumisika yezvigadzirwa zvakati wandei muNhengo dzakawanda dzeNyika uye kuti Mars nemubatanidzwa wakabatanidzwa ungakwanisa batanidzo akasiyana zvigadzirwa zvikamu mu kukurukurirana nevatengesi.

Zvisinei, uchapupu hwakaunganidzwa haana kutsigira kuwanikwa kuti proposed transaction ichawedzera Mars 'bargaining simba vau-à-vis vatengesi. Kunyanya zvakanyanya, zvichibva pauchapupu:

• Kellanova zvigadzirwa Kuwedzerwa kuMars' portfolio hakuna zvakadaro zvekuti vanosimbisa simba reMars's bargaining mumamiriro ekukurukurirana nevatengesi, kunyanya nekuti vane hupenyu hurefu hwesherufu uye kuti ivo vanowanzova chinhu chekuchimbidzika uye chisingawanzo kutenga.
• Vatengi vezvose Mars neKellanova zvigadzirwa hazviratidzike kuva nekuvimbika kwakadaro kune ese ari maviri mabhureki kuti vangangove vakanyanya kushandura masupamaketi kana kusawanikwa kwezvigadzirwa zvemakambani ese ari maviri pamutengesi wavo wekutanga, kureva kuti vatengere zvigadzirwa zveMars 'neKellanova kune imwe mutengesi, zvichienzaniswa nemamiriro ezvinhu apo chete Mars' kana Kellanova zvigadzirwa zvingave zvisipo.
• Pane zvisina kukwana tsigiro yedzidziso yekuti vatengi vanenge vachichinjira kune imwe chitoro pakutenga bhasikiti ravo rose rekutenga (kana kuti chikamu chikuru charo), kana zvigadzirwa zveMars neKellanova zvisipo pazvitoro zvavo (zvinodaidzwa kuti 'basket effect'), kureva kuti vatengi vangachinjira kune mumwe mutengesi kwete kungotenga zvigadzirwa zveMars' neKellanova chete asi zvimwe zvinhu zviri pagirosari yavo. Kuvapo kwe 'basket effect' yakadaro kungadai kwakakuvadza zvikuru kune vatengesi, uye zvingangove zvaita kuti vagamuchire kukwidzwa kwemitengo mumamiriro enhaurirano nesangano rakabatanidzwa.

Naizvozvo Komisheni yakagumisa kuti yakarongwa kutengeserana zvaisazosimudza makwikwi muEEA uye akaibvisa zvisina magumo.

Makambani uye zvigadzirwa

Mars, ine muzinda kuUS, mutengesi wepasi rose wezvigadzirwa zvekudya, chikafu chemhuka uye mabasa ekuchengeta mhuka. Potifolio yayo inosanganisira, pakati pezvimwe, mabhawa echokoreti (eg Twix, Mars, Snickers), homwe dzechokoreti (semuenzaniso M&M's), sugar confectionery (eg Skittles), chewing gum (eg Airwaves, Extra), snack bars (eg BE-KIND), chikafu chemhuka (seg Whiskas, Mabhenji eRoyal, Mabhenji eRoyal).

Kellanova (yaimbova Kambani yeKellogg), ine dzimbahwe kuUS, inogadzira uye misika inonyanya kunakidza uye zviyo. Chikwata chayo chinosanganisira, pakati pezvimwe, tunonaka (eg Pringles) uye zviyo (eg Special K, Trésor).

Kubatanidza mitemo uye maitiro

Kuitwa kwakarongwa kwakaziviswa kuKomisheni musi wa16 Chivabvu 2025. On 25 June 2025, Komisheni yakatanga ongororo yakadzama.

Komisheni ine basa rekuongorora kubatanidzwa uye kutora kunosanganisira makambani ane mutengo uri pamusoro pemamwe maburi (ona Chinyorwa 1 che EU Kubatanidzwa Regulation) uye kudzivirira kuwanda kunozokanganisa zvakanyanya makwikwi muEuropean Economic Area kana chero chikamu chayo chikuru.

Ruzhinji rwekubatanidzwa kwakaziviswa hakukonzeri matambudziko emakwikwi uye kunocheneswa mushure mekuongorora kwemaitiro. Kubva panguva inoziviswa kutengeserana, Komisheni inowanzova nemazuva makumi maviri nemashanu ekushanda kuti isarudze kana yopa mvumo (Chikamu I) kana kutanga ongororo yakadzama (Chikamu II).

Parizvino pane maviri arikuenderera mberi Phase II ongororo yekubatanidza: (i) iyo kutorwa kwebhizimusi reAnglo American nickel neMMG uye (ii) ivo kutorwa kweDowntown neUMG.

Ruzivo rwakawanda ruchawanikwa paKomisheni makwikwi webhusaiti, paruzhinji nyaya yerejista pasi penyaya nhamba M.11753.

Goverana ichi chinyorwa: