Maitiro edhijitari ari kugadziridza kushandiswa kwenhabvu muEurope yose

Pane chiitiko chakajairwa muEurope chero ipi zvayo kupera kwesvondo: macafe anonyengerera nemitambo yekutanga kutangwa, mafeni akaungana maTV mudzimba dzekutandarira, mabhawa achifashukira pamberi pemaderby. Asi maonero anoita vanhu nhabvu - tsika, tsika, nhaurirano - ari kuchinja nekukurumidza kupfuura kare. Digital tsika yakachinja mutambo zvachose. Iye zvino kune masikirini akawanda kupfuura zvigaro zvenhandare, uye mapeji makuru anopararira nekukurumidza kupfuura mhemberero panhandare. Uye kunyangwe shungu dzichiramba dzichityisa senguva dzose, nzira dzainoyerera nadzo dziri kuchinja.

Chikamu chikuru chekuchinja uku ndechekuti maitiro emagetsi anosanganisa mafaro uye kufarira. Mafeni anopururudza, taura, tarisa, uye ita zvese kamwechete. Bhora harisisiri kuzvipira kwemaminetsi makumi mapfumbamwe asi kutenderera nguva dzose kwemadiki-nguva - zvimedu, zviverengero, kufanotaura, memes. Ichi ndicho chikonzero nei vatsigiri vadiki vazhinji vachisanganisa kuona-machisi nematurusi ekuita zvenguva chaiyo uye mapuratifomu akashongedzwa, uko zvinhu zvinovatendera kungoitira. kubheja nhabvu gara zvakasununguka pakati pemitambo yekufungidzira, zviverengero zvehupenyu, uye maitiro ekukurumidza. Kune vakawanda, hazvisi zvepamusoro-soro zvachose - ndezvekunyudzwa, nezvekunzwa chikamu chechiito pachiri kuitika. Kuchinja uku hakusi kutsiva fandom; iri kugadziridza kuti zvakadzika sei uye kangani vateveri vanotora chikamu mazviri.

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Digital tsika dziri kuchinja zvinoreva "kuona bhora".

MuEurope mose, mazuva emitambo zvino anotambanudzwa mumidziyo. Mafeni anosvetuka pakati pemafoni avo, maTV, uye mahwendefa, vachigadzirisa ruzivo rwavo pane kungovimba nevatepfenyuro chete. Panzvimbo yekumirira nemoyo murefu kuongororwa kwehafu yenguva, ivo vanotsvaga mhenyu tambo dzehupenzi kubva kumaakaundi eanalytics pasocial media. Panzvimbo pekukakavadzana, vanojoinha maDiscord maseva kana mapoka eWhatsApp. Panzvimbo pekuona machisi akazara, vazhinji vanosarudza zvipfupi-fomu zvemukati zvinoburitsa mutambo mumasekonzi.

Maitiro aya haaderedze mutambo - vanouparadzira. Bhora rave hyper-kusvikika: muhomwe yako, pakufamba kwako, pakati pemabasa. Chiitiko chinofambiswa nesarudzo pane kuronga.

Tafura: Maitiro edhijitari anogadzirisa sei kushandiswa kwenhabvu muEurope

Mutsva wenhabvu weEuropean fan

Mafungiro emutsigiri wenhabvu wekuEurope - uyo anoona mutambo wese achirarama, anopfeka sikavha yake achinamata, uye anovharidzira kupera kwevhiki kwavo - ave kuita zvechinyakare. Mafeni anhasi awanda. Vazhinji vanosarudza zvakacheneswa zviitiko: zvakapfupikiswa, pfupiso dzehungwaru, kana tsinhiro inotungamirwa nemusiki. Vanotevera maligi akawanda panzvimbo peimwe. Vanoronda vatambi vega nepedyo zvakanyanya kupfuura makirabhu. Ivo vanochinja pakati pezvibodzwa zveBundesliga, LaLiga midfield clip, Premier League memes, uye Serie A nharo mumaminetsi.

Izvi hazvivaite kuti vasanyanya kuda - kungobatana zvakasiyana. Digital tsika inopa mubairo nekumhanya, uye vateveri vekuEurope vari kugadzirisa rudo rwavo rwemutambo kuti ruenderane nemararamiro avo.

Nei gamified kudyidzana kuri kukura

Kungave kuburikidza nemitambo yekufungidzira, fungidziro squads, kana anodyidzana maficha emutambo, vateveri vari kutsvaga nzira dzekunzwa uri pedyo nemutambo. Digital mapuratifomu anopa izvo chaizvo - manyepo epesvedzero, kana kumbotora chikamu. Ndiyo saijiroji imwe chete iyo inoita kuti vanhu vashevedze paTV kana kuita ma gesture zvisina tsarukano pamakona. Kudyidzana ndekwechisikigo.

Gamified zvinhu zvinoshandura vaoni kuita kutora chikamu. Kana mafani akateedzera fungidziro yevadziviriri vavo, vachitevera zvibodzwa-mabhodhi anotarisirwa, kana kuita paminiti neminiti data, vanenge vachitamba nenhabvu nenzira yakadzama, yekuongorora. Uye Europe yakagamuchira izvi nemoyo wese. Vateereri vadiki, ndipo pavanonyanya kutarisira kuti mutambo uyu uve mativi maviri, anoteerera, anogoneka.

Nhandare itsva yenhandare: Social media

TikTok, Instagram, X, uye YouTube ese akafanana nemateru chaiwo. Mafeni anotambira kune zvibodzwa mumasekonzi, shandura nguva dzine mukurumbira kuita memes, uye dzimwe nguva shandura nyaya nekukurumidza kupfuura izvo vatori venhau vanogona kunyora nezvavo. Sarudzo ine nharo inoitika mutambi asati apedza kusaina. Kukanganisa kwemutambi kunobva kwaita viral clip mukondinendi yese.

Makirabhu akachinja. Ivo vanohaya meme vapepeti. Vanogadzira rondedzero dzakatenderedza vatambi. Vanodyidzana nevatsigiri sevanhu kwete masangano. Mitsetse iri pakati pe fandom, kuseka, kugadzira zvemukati, uye ongororo iri kudzima.

Nhabvu haichatarisirwi - yakanyorwa pamwe chete.

Izvi zvinorevei kune ramangwana

Sezvo nhabvu yeEurope ichienderera mberi ichidzika mukati mezera redhijitari, musiyano uripo pakati penhandare nechidzitiro uchadzikira. Mafeni achada kuwana kwakawanda, kujeka kwakawanda, kubatana kwakananga. Makirabhu acharamba achiisa mari munhengo dzedhijitari, kuseri-kwe-zviitiko zvemukati, chaiyo-nguva data feed, uye mapurojekiti anotungamirwa nenharaunda.

Ngozi yacho? Oversaturation. Kana zvese zvikave zvakagara, hapana chinonzwa chakakosha. Asi mukana wepamusoro wakakura: tsika yenhabvu inosanganisirwa, inopindirana, uye yakawedzera yemunhu kupfuura nakare kose. Zviri pachena ndezvizvi: nhabvu haisi kungoshanduka-shanduka panhandare chete – irikushanduka mumararamiro anoita vanhu. Uye mamirioni eEurope evateveri haasi kungoona nhoroondo. Vari kuzviumba.

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