Zvakavanzika zvepamusoro-traffic: Kushandisa zano repuratifomu kuwedzera ROI yekurenda

Kuonekwa ndicho chinhu chose munyika inogara ichikwikwidza yekurojesa kwenguva pfupi. Imba yakanaka ine zviwanikwa zvepamusoro-soro haibatsiri kuti uwane mari yakatsiga kana vafambi vakaishaya. Platform strategy ndiyo chii ichocho. Kunyora nzvimbo yako paAirbnb uye kunamatira zvakanakisisa hakuna kukwana. Iwo mubvunzo wekunzwisisa mashandiro anoita mapuratifomu, kushandisa maturusi avo nehungwaru, uye kutamba mutambo wealgorithmic mukufarira kwako.

Ini ndoda kujeka: kana iwe uchida kuwedzera yako yekurenda ROI (kudzoka pakudyara), iwe unofanirwa kutamba mutambo zvine hungwaru, kwete logistically.

Chii chinonzi platform strategy?

Nzira yepuratifomu ndeyekusimudzira musika wepamhepo (Airbnb, Vrbo, Booking.com, nezvimwewo) sechinyorwa uye chishandiso chinoshanda chekutyaira traffic, kubhuka, uye mamwe mihoro. Tarisa mapuratifomu aya seanopfuura chitoro. Iwo ecosystems, uye kudzidza kutamba mune iwo ecosystems zvakanaka kunogona kureva mutsauko pakati pechinhu chisina chinhu uye chivakwa chinonyora mwedzi pamberi. Izvi zvinosanganisira kugadzira zvinyorwa zvepamusoro-soro zvine zvemhando yepamusoro zvekutora mafoto, yakagadziridzwa SEO, uye inoyevedza tsananguro.

Diversify your listings

Vazhinji vaenzi vatsva vanowanzoisa mazai avo ose mudengu rimwe. Airbnb inotonga mumisika zhinji, asi kana nzvimbo yako kana vateereri vachikodzera zvirinani kuVrbo kana Booking.com, vangangove sarudzo iri nani. Semuyenzaniso, kana uine mhuri, ungatarisira kuwana mhuri paVrbo, uye kana uri we digital nomad kana mufambi wekupera kwesvondo, ungatarisira kuona Airbnb.

Nekudaro, kungokopa uye kunamira iyo yakapetwa runyorwa pamapuratifomu ese pasina kugadzirisa kwaisazopa zvakawanda. Yese puratifomu ine quirks dzayo, kubva pamazita ekugadzirisa mifananidzo kusvika kumiganhu yehunhu, mutengo algorithms, etc. Mazita ako anofanirwa kurongedzerwa papuratifomu yega yega, tsananguro dzinofanirwa kudzokororwa kuti dzienderane nematauriro emusika wauri kutumira, uye mazwi akakosha anofanirwa kutariswa nenzira iyo vanhu vanotsvaga mundangariro.

Pamusoro pezvo, maneja wechiteshi kana pfuma manejimendi software (PMS) inofanirwa kushandiswa kuchengeta makarenda ese ari musync. Kwete chete kubhuroka kaviri kushatisa, asi zvakare kukanganisa kuoneka kwako uye kuvimbika.

Tenzi algorithm

Kufanana neGoogle, mapuratifomu ekurenda ane maalgorithms emukati anosarudza kuti ndeapi mazita anoonekwa uye asingaone. Aya maalgorithms anofunga zvinhu zvakadai

• Nguva yekupindura kumibvunzo

• Wongorora zvibodzwa

• Kubhuka kugamuchirwa mwero

• Mutengo makwikwi

• Kanzura nhoroondo

• Kunyora kukwana

Mashoko akanaka? Makwikwi ako ekunyorwa kwenzvimbo idiki pane mamirioni evanokwikwidza SEO. Shanduko diki mukushanda kwako dzinogona kuburitsa mhedzisiro yakakura mundima iyi sezvo uchikwikwidza mumusika wemuno. Semuyenzaniso, Santa Clarita pfuma manejimendi inoda kuti iwe utengese chivakwa chako (kana zvivakwa) muCalifornia chete, uchishandisa mazwi makuru anosimbisa nzvimbo.

Kuti uchengetedze mvumo yako yegorgorithm, iwe unofanirwa kupindura kune kutaurirana kwevaenzi mukati meawa uye kungoramba zvakachengetwa kana zvichidikanwa uchichengeta kuwanikwa kwako karenda iripo. Kuisa zviratidzo zveSuperhost uye zvinyorwa zvepuratifomu pane yako zvinokubatsira kumira zvakanyanya kune vangangove vashanyi.

Shandisa maturusi emitengo anochinja

Vakabudirira vaenzi havabate zvachose imwe yakatarwa mutengo mutengo. Vanoshandisa tekinoroji yemitengo kubva kumakambani akaita sePriceLabs, Beyond Pricing, kana Wheelhouse, iyo inotarisisa shanduko yemusika kuona mitengo yakanakisa yekurenda kwavo.

Maturusi emitengo anesimba anokwirisa mitengo nekukura purofiti panguva yekubatikana uye kudzivirira kudonha kwemitengo panguva yekunyarara. Kana ukaseta mitengo yakakwana, mihoro yako inokwira pamwe chete nekugara kwako kwekurojesa. Izvi zvinoita kuti rondedzero yako ibude pachena pamapuratifomu anopa mubairo anoshanda.

Naira chitarisiko chekutanga fungidziro

Kana mifananidzo yako yezvivakwa isingaenderane nekunaka kwayo, vashanyi vepamhepo vanosvetuka rondedzero yako. Vatengi vepamhepo vanogadzira sarudzo dzavo dzekurenda ipapo kubva pane zvinoonekwa nekuti makwikwi ekurojesa anozadza musika nezvirongwa. Chinokosha kuita kuti nzvimbo yako yekurojesa iwedzere kunaka nekuvandudzwa kuri nyore uye wobva watora kukwezva kwayo nemifananidzo yemhando yepamusoro.

Wana rubatsiro rwenyanzvi kutora mapikicha enzvimbo yako kana kuti tsvaga nzira dzekuvhenekesa mafoto iwe pachako. Ratidza hunhu hwemba hwakakosha, kusanganisira nzvimbo yekuverengera, nzvimbo yebharukoni, uye kushongedzwa kwakanaka, uchipa mufananidzo mukuru unoyevedza. Chengetedza mafoto ako akachinjika sezvo mapuratifomu anoshanda zvakanyanya neakachinjika marongero, uye ratidza zvakanakira zvekurenda muchiedza chechisikigo nehutsanana mumagariro emazuva ese.

Rondedzero inoratidzika seyakajairika ichawana kurapwawo zvako.

Wedzera wongororo kuburikidza neruzivo

Positive mutengi mhinduro inotakura huremu kupfuura chero nzira yekushambadzira. Ose ari maviri papuratifomu algorithm uye vashanyi vashanyi vanoshandisa wongororo kusimbisa mhando. Kuti uwane ongororo uye zviyero zvirinani, haufanirwe kungova muenzi ane hunhu asi zvakare kugadzira zviitiko zvakanakisa zvevaenzi vako.

Chese chiitiko chemuenzi chinotanga nekubata-bata kwakapusa senge chinyorwa chakanyorwa nemaoko, kusarudzwa kwewaini, kofi yemhando yepamusoro, kana kugadzirisa nzvimbo dzisina ruvara panguva yekupinda. Hunhu hwemagariro hunotungamira kune yakanaka online mhinduro. Zvinyoro yeuchidza vaenzi vako kuti vaongorore ruzivo rwavo kuburikidza nekukumbira zvine hunhu.

Pindura kuongororo dzevaenzi sechinhu chakajairika chebasa rako rekugamuchira. Mhinduro dzako kumhinduro dzevaenzi dzinoratidza kuzvipira kwako kune kugutsikana kwevaenzi.

Gamuchira data uye analytics

Yese yakakura sevhisi yekubhukha inosanganisira maturusi ekuongorora, ayo aunofanirwa kushandisa nhasi. Ongorora data rako kuti uone kuti ndeapi mapikicha anokwezva zvakanyanya kudzvanya uye kunobva traffic uchiri kudzidza kuti vangani vashanyi vanoona rondedzero yako maringe nebhuku, pamwe nekwaunorasa vangangove vashanyi vasati vabhuka.

Mitengo yehusiku yakakwira zvakanyanya inodzinga vatengi kubva pane yako rondedzero. Mitengo yakaderera yekubatanidzwa nerondedzero yako inoratidza matambudziko neiyo thumbnail mufananidzo. Data inoratidza zviri kuitika uye inoratidza kuti ndeapi matambudziko anoda kutariswa.

AirDNA inokupa iwe kuwana kune inokwikwidza musika data yekutarisa vakwikwidzi vako. Zvishandiso izvi zvinokuratidza kuti musika wako unogara wakazara sei mwaka wega wega uye izvo vashanyi vanoda kubhadhara kuti iwe ugone kuita sarudzo dzakangwara.

Bonus tip: Vaka off-platform inotevera

Iyo yakapusa nzira yekuonekwa pamhepo inouya nekudhura kwemari yekubhadhara hombe. Kugadzira webhusaiti yako uye tsamba yetsamba yevaenzi zvinokupa iwe yakasimba yenguva refu yekudzoka pakudyara. Vaenzi vanoona madhiri ako ekubhucha akananga uye mhando-centric masevhisi vacharamba vachikushanyirai gore rinouya.

Kumhanyisa webhusaiti yako kunoita kuti iwe ugone kubata yako brand, kugovera nyaya zvirinani, uye kubata hukama hwevatengi, izvo zvinotungamira kune hukama hwenguva refu hwevaenzi.

Final pfungwa

Iyo yepuratifomu zano inoda kuenderera mberi nekuvandudzwa kuburikidza nekuyedzwa uye zvigadziriso kuunza yakanyanya mhedzisiro. Izvo zvinogadzira purofiti yepamusoro yemabhizinesi ekurojesa haina kusungirirwa kune zvemhando yepamusoro asi kune yakasimba kudiwa kwevaenzi uye ongororo yakanaka.

Kugadzira mapuratifomu anobatsira bhizinesi rako inhanho ine hungwaru mukutonga kwezvivakwa portfolio.

Nzvimbo iyi haina kukosha kwakanyanya mukurenda kwenguva pfupi pane kugadzira kufarira kwevaenzi uye kubhuka.

Goverana ichi chinyorwa: