Kutsvaga rudzi rwenyika rwe #Kazakhstan

Tenda yepasi rose yakavhurika iri kuitwa kekutanga neKazakhstan kugadzira "National Brand yeRepublic yeKazakhstan". Chero vanhu kana masangano ari pamutemo anogona kunyorera tenda pasina zvipingamupinyi maererano neugari kana zera. Chinangwa chetenda ndechekugadzira uye kumisa kuburikidza neyakavhurika maitiro ekuteta chikumbiro chakanakisa chekugadzirwa kwerudzi rwenyika yeKazakhstan.

Zvinangwa zvekutanga zvetenda ndezvi

• Kuvandudza chimiro cheruzhinji rweKazakhstan kukwezva uye kuziva kwepasirese;
• kuwedzera kudiwa kwevagari veKazakhstan, uye;
• kubatsira mukusimudzirwa kweruzivo rwenzvimbo dzeKazakhstan dzakasarudzika dzevashanyi uye kukwezva mari dzekunze.

Kunyorera ku tender, saina pano, zadza fomu rekunyorera uye ubatanidze logo, sirogani, uye pfungwa.

Mabhureki akamboburitswa/akamboshandiswa, marogo, masirogani uye mamakisi ane patented hazvigamuchirwe kune tenda.

The tendering yakatanga musi wa31 Nyamavhuvhu, 2016 uye ichaitwa mumatanho maviri: 1^st siteji -Kuvhota kwevashandisi veInternet; 2^nd siteji - kuratidzwa kwemabasa kune Nyanzvi Board. Kutanga kwekutumira kubva 31 Nyamavhuvhu kusvika 30 Gunyana.

Anokunda achawana mubairo wemari weKZT 5,000,000.

Vatsigiri vematenda ndeiyi: Ministry of Information and Communications uye Ministry of Foreign Affairs, Republic of Kazakhstan. Murongi nyoro ndiye KazContent JSC.

'National brand yeRepublic of Kazakhstan'

 Mitemo

1. Zvikamu Zvitsva

Iyi Mitemo inosarudza mazwi uye maitiro emakwikwi, ane chinangwa chekutsanangura rudzi rweNyika yeRepublic of Kazakhstan (pano - Makwikwi).

Vavambi veMakwikwi iMinistry of Information and Communication yeRepublic of Kazakhstan uye Ministry of Foreign Affairs yeRepublic of Kazakhstan (pano - Vavambi).

Murongi ndiye JSC Kazcontent (pano - Murongi).

1. Zvinangwa uye Zvinangwa zveMakwikwi

1.1. Chinangwa cheMakwikwi ndechekugadzira uye kuona yakanakisa chikumbiro chekuumbwa kweNyika mhando yeRepublic of Kazakhstan kuburikidza nemakwikwi akavhurika.

Vanopinda vanofanira kufunga mumabasa avo kuti mhando ine chinangwa chekuisa Republic of Kazakhstan sezvinotevera:

Kazakhstan inyika ine nhoroondo yakapfuma uye tsika, statehood yayo inodzokera kuzana ramakore reXV. Vamiririri vemarudzi akawanda nemasangano ezvitendero vanogara muno uye vanochengetedza kuzivikanwa kwavo. Nyika iyi iri pamharadzano dzekuMabvazuva neMadokero, iyo inotsanangura hunhu hwakasiyana hwetsika dzevanhu muKazakhstan.

Nyika ine mwero wepamusoro wekugadzikana kwevanhu uye kuwirirana. Vanhu veKazakhstan yakazvimirira vaiziva hondo kana kurwisana. Vanonzwa vakachengeteka pasinei nedzinza kana kuti chitendero chavo.

Vanhu veKazakhstan ndeimwe yenyika dzakadzidza zvakanyanya munyika yanhasi. Vechidiki venyika vanoda zvinzvimbo uye vanoda nyika yavo. Zvinokosheswa nevanhu ndezvekugamuchira vaeni, kushivirira, kuremekedza vakuru, hukama hwemhuri hwakasimba, ushamwari uye kubuda pachena.

Nyika ine yakasarudzika yakasarudzika siyana uye yakakura yekushanya inogona. Mapango makuru, masisitimu makuru emakomo, materu, nzira dzemvura nemadziva ari pa9^th nzvimbo huru munyika. Kazakhstan ine huwandu hwakawanda hwekugadzira chikafu. Zvigadzirwa zvayo zvekurima ndezvemhando yepamusoro, zvakatipoteredza uye zviri kudiwa kunze kwenyika.

Economy inokura zvine simba muKazakhstan uye inogonesa nharaunda inogadzirwa kune bhizinesi uye vekunze vanoisa mari. Mitsipa yekufambisa inobatanidza misika mikuru yenyika nekuda kwenzvimbo yakanaka yenyika pakati peEurasia.

Kazakhstan inovandudza hupfumi hutsva kuburikidza nekugadzira uye kukwezva kubudirira kwepamusoro kwesainzi uye tekinoroji kufambira mberi, kuenderera mberi kwekuvandudzwa kwehurongwa hwedzidzo yenyika nerutsigiro rwemasaenzi uye zvirongwa zvevagadziri.

Nyika iyi inhengo inoremekedzwa yeruzhinji rwepasi rose, muvambi wemasangano ematunhu ane simba uye muyananisi anobudirira mukukonana kwenyika zvakare. Nharaunda yepasi rose inoona nyika yedu semubatsiri akavimbika uye ane mutoro. Isu takapihwa basa rekuita zviitiko zvikuru zvepasi rose seOSCE Summit 2010, The Universiade 2017 uye EXPO-2017. Sarudzo yeRepublic yeKazakhstan senhengo isiri yekusingaperi yeUN Security Council ye2017-2018 yakave chiitiko chenhoroondo.

• Zvinangwa zvikuru zveMakwikwi:

• kuwedzera kukwezva kwemifananidzo uye kuzivikanwa kweKazakhstan munhandare yepasirese;
• kusimbisa kuda nyika kwevanhu veKazakhstan;
• fambisa kusimudzirwa kwezvinhu zvakasarudzika zveKazakhstan zvekushanya, kukwezva kwekudyara kwekunze.

2. Masangano anoshanda eMakwikwi

Komiti Yekuronga Makwikwi (pano - Komiti Yekuronga) inotungamira nyaya dzesangano reMakwikwi. Advisory Council inosarudza anokunda (s) eMakwikwi.

2.1. Komiti Yekuronga inoumbwa kubva kunhamba yeVavambi uye Murongi.

Kugona kwakasarudzika uye zvinangwa zveKomiti Yekuronga kudzora kurongeka kweMakwikwi, rubatsiro mubasa reAdvisory Council, kutsunga kwefomati uye nguva yekusarudza anokunda (s) eMakwikwi, kuita mhemberero yakadzama mushure memhedzisiro yeMakwikwi uye rutsigiro rweruzivo. yeCompetition mune media resources.

2.2.Murongi anopa kurongeka uye dhizaini manejimendi eKomisheni Yekuronga, inoita mabasa ekutaurirana, inoita hutungamiriri hunoshanda uye kurongeka pakugadzirira uye kuita kwezviitiko zvese zvine chekuita neMakwikwi.

Kusarudzika kugona kweMurongi kunosanganisira:

• Tsigiro huru yezviitwa zveKomite Rinoronga;
• Mhinduro yehunyanzvi, yesangano, yemari uye zvimwe zvinhu mukati meMakwikwi;
• Mhedziso yezvibvumirano zvekushandira pamwe pachinzvimbo cheKomiti Yekuronga nemapato echitatu;
• Basa rekuita basa reAdvisory Council;
• Kudyidzana nevezvenhau;
• Kuumbwa kweMakwikwi database uye archive;
• Kudyidzana kwevadyidzani.

2.3.Advisory Council inosanganisira nyanzvi dzinozivikanwa mumunda weruzivo uye kutaurirana matekinoroji, kushambadzira, PR uye yakabatana minda, vatungamiriri venharaunda kuti vave nechokwadi chehunyanzvi, chinangwa uye chakazvimirira kuongorora kwebasa. Nhengo dzeAdvisory Council dzinotenderwa nehurongwa hwakabatana hweGurukota reRuzivo neKutaurirana reRepublic yeKazakhstan uye Gurukota rezvekunze reRepublic of Kazakhstan.

Kusarudzika kugona kweAdvisory Council ndeyekutsanangura padanho rekuvhota inyanzvi basa rakanakisa reMakwikwi kunze kweaya akaburitswa mushure mevhoti yepamhepo. Muchiitiko chekutevedzwa zvishoma kwemabasa akaunzwa kune zvakatarwa zvinodiwa, Advisory Council inochengetera kodzero yekusarudza vakundi vaviri kana kupfuura uye kushandisa basa ravo nechinangwa chekugadzira mhando imwe chete.

1. Zvinodiwa kumabasa

Masangano ega ega uye epamutemo asina zvirambidzo parudzi anogona kutora chikamu mumakwikwi.

Kutora chikamu mumakwikwi pamusoro peiyo National brand yeRepublic of Kazakhstan, vanopinda vanofanirwa kupa:

1. Logo - chiratidzo chemifananidzo (chiratidzo, chiratidzo), icho chichashandiswa kuwedzera ruzivo rweKazakhstan munhandare yenyika. Inofanira kunge iine zita rechiratidzo muchimiro chemavara ane stylized uye/kana mazwi. Chiratidzo chinofanirwa kuendeswa mumafomati ejpeg, png, giff, saizi yacho inofanira kunge iri 1000x1000 px.
2. Slogan - chirevo chekuvaka-chifananidzo, chinopa meseji muchidimbu, chinoshandiswa mumhando dzese dzekushambadzira kukwezva kutarisa kwevateereri, kuwedzera kuvimbika kwayo kuKazakhstan mhando uye kukurudzira kushanya uye kukwezva kwekudyara. Sirogani inofanirwa kuverengeka zviri nyore, kuve yepakutanga, kusimudzira kufarira uye kuratidzwa mumitauro yeKazakh, Russian neChirungu.
3. Pfungwa yeNational brand yeRepublic of Kazakhstan. Inogona kuvandudzwa uye kuratidzwa mune chero fomu muKazakh uye Russian mitauro.

Mafungiro akagadzirwa muchimiro chebhuku rebhureki rinosanganisira mienzaniso yekushandisa mhando pane zvakasiyana zvigadzirwa zvekusimudzira (mapeni, makiyi mhete, mabheji, T-shirts, baseball caps nezvimwe), marongerwo ebhodhi, mamodule ekushambadzira mukudhinda nemagetsi media, mabhenji e. mawebhusaiti, mabhurocha, mapepa uye zvimwe zvigadzirwa zvakare, zvinogamuchirwa. Pfungwa huru yebasa uye tsananguro pamashoko makuru eiyo sirogani uye logo inofanira kupihwa mune iyo pfungwa.

III. Maitiro ekuvhotera uye kuona anokunda (s) eMakwikwi

1. Nzira yekuvhota

1.1. Ruzivo rweMakwikwi nemhedzisiro yarwo inoburitswa munhau dzeruzhinji uye webhusaiti yepamutemo yeMakwikwi muchikamu chakakosha chewebhusaiti yepamutemo yeBazi reRuzivo nekufambiswa kwenhau yeRepublic yeKazakhstan (pano - Webhusaiti yepamutemo).

1.2. Kuendesa kuMakwikwi kunoitwa mune zvemagetsi fomu nekuzvisarudzira paWebhusaiti Yepamutemo zvinoenderana nefomu rekunyorera.

1.3. Vanopinda muMakwikwi vanozotumirwa zviziviso kuburikidza ne-e-mail pakugamuchirwa kwezvikumbiro zvavo.

1.4. Zvese zvikumbiro zvakagamuchirwa kubva kune vanopinda muMakwikwi zvichaburitswa pane Yepamutemo webhusaiti.

1.5. Zvigadzirwa, marogo, masirogani uye mamakisi epatent akaburitswa kana kushandiswa kare haagamuchirwe kuMakwikwi.

1.6. Nguva yekupedzisira yekuendesa mabasa ichatemwa neKomisheni Yekuronga.

2. First round: kuvhota kwevashandisi veInternet

2.1. Murongi anopa mukana kune vese vashandisi veInternet kuvhota yepamhepo kune iro rinonyanya kutaridzika basa reMakwikwi.

2.2. Kuvhota kuchaitwa mukati memazuva gumi nemashanu (gumi nemashanu) kubva pazuva rekuburitswa. Mavhoti anogamuchirwa mushure mekupera kwenguva yekuvhota achaonekwa seasina maturo.

2.3. Kuvhota kuchaitwa paWebhusaiti Yepamutemo kuburikidza nekusimbisa kuburikidza ne-e-mail kero.

2.4. Zvishanu (zvishanu) zvinoshanda nenhamba huru yemavhoti paWebhusaiti Yepamutemo ichatemwa.

3. Dunhu rechipiri: basa reAdvisory Council uye kutsunga kweanokunda (s)

3.1. Mabasa evanyoreri ane nhamba huru yemavhoti anozokodzera kutenderera kwechipiri uye kuunzwa nevanyori kuAdvisory Council mufomati, zuva uye nzvimbo yakatsanangurwa neKomite Rokuronga.

3.2. Mharidzo yemabasa inogona kufukidzwa mumidhiya-nhau, yakatsanangurwa neKomisheni Yekuronga.

3.3. Imwe neimwe nhengo yeAdvisory Council inoongorora inoshanda pachiyero kubva pa0 kusvika gumi. Mapoinzi anopihwa pane imwe neimwe yeinotevera paramita:

3.4. Advisory Council inosarudza anokunda (s) mushure mekuongororwa kwemabasa nekuwedzera mapoinzi ese pasi pemapepa ekuongorora.

3.5. Ruzivo nezve muhwina (s) weMakwikwi uye wekupedzisira-kuburitswa-kuburitswa kweMakwikwi zvakare, anoburitswa paWebhusaiti Yepamutemo uye mune midhiya.

1. Mutambo wemubayiro

1. Mhemberero yacho inokosha inoitwa panguva yechiitiko chinokosha chakarongwa neDare Rokuronga.
2. Zuva, nguva nenzvimbo zvinofanira kusarudzwa neDare Rinoronga.
3. Muhwina weMakwikwi anoziviswa panguva yeMutambo.
4. Vanopinda uye vanokunda (s) veMakwikwi vanokokwa kuMutambo kuti vagamuchire mibairo.

1. mibayiro

1. Mubairo wemari kune anenge akunda i5 000 000 KZT.
2. Kana paine anokunda mumwechete, homwe yemubairo inogovanwa zvakaenzana pakati pavo.
3. Vanyori vemabasa, vanoenda kuchikamu chechipiri cheMakwikwi vachawana mubairo wemari muhuwandu hwe200 000 KZT uye Zvitupa zveMakwikwi Vanopinda.
4. Chitupa chinogadzirwa nenzira yediploma ine zita rakazara, zita rebasa uye ruzivo pamusoro pemhedzisiro yekuvhota.

1. Mamiriro chaiwo emakwikwi

1. Komiti Yekuronga ichagadzira modhi yekupedzisira yeNational brand yeRepublic yeKazakhstan yakabatana nehunyanzvi studio pahwaro hwebasa remukundi mushure memhedzisiro yemakwikwi.
2. Chibvumirano chekuendeswa kwekodzero dzekushandisa zita, sirogani, chiratidzo chechiratidzo semhando imwe chete, zvese zvakatumirwa mhinduro dzakajeka dzekuona, kusanganisira kodzero dzekubereka veruzhinji, kukopa uye kushandisa zita rechiratidzo, logo uye sirogani inopedzwa ne mukundi (s) weMakwikwi.
3. Kana pasina rimwe remabasa rinosangana nezvinodiwa zveZvibvumirano kana kuti nhamba yemabasa akatumirwa ichave isina kukwana, Makwikwi anogona kuwedzerwa.
4. Advisory Council inochengetera kodzero yekuramba mukusarudza kweanokunda (s), kana mabasa asingaite zvinodiwa neZvipikirwa.

• Kugadziriswa kweZvibvumirano

1. Izvo Zvibvumirano zvinogona kugadziriswa uye kuwedzeredzwa nechisarudzo chakabatana cheBazi reRuzivo uye Kukurukurirana kweRepublic of Kazakhstan uye Ministry of Foreign Affairs yeRepublic of Kazakhstan.

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