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Kurova mucherechedzo: Kuvandudza mitemo yezvikwangwani

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12 makore apfuura

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Isu tinoshandisa kusaina kwako kukupa zvirimo munzira dzawakabvumira uye kuvandudza manzwisisiro edu pamusoro pako. Unogona kuzvibvisa chero nguva.

20140224PHT36820_pakutangaKupfuura snack inovaka muviri, apuro zvakare chimwe chezviratidzo zvakakosha pasi rose nhasi. Zviratidzo zvinoshandiswa kubatsira kuona zvigadzirwa uye kuita bhizinesi pasina rimwe zvingave zvakaoma kufungidzira. Sezvo mabhureki achiwedzera kukosha uye nepasirese, ndizvo zvinoitawo kuchengetedzwa kwezviratidzo. Paramende yeEurope yakataura nezvazvo naCecilia Wikström (mufananidzo), nhengo yeSweden yeboka reALDE, iyo yakanyora mushumo pamusoro pekugadzirisa mitemo yekutengeserana kweEU.

Ma trademark akakosha zvakadii pakuisa branding? Kwakakosha zvakanyanya. Isu tinorarama munyika yepasi rose uye zvakakosha kuchengetedza zviratidzo uye varidzi vezviratidzo. Izvo zvinogara zvakanyanya kupfuura patent nekuti patents inopera, asi munhu anogona kuvandudza marezinesi nekusingaperi.

Chiratidzo "chinofadza uye haufanirwe kuita bhizinesi usina rimwe",  maererano neHofisi yeHarmonization in Internal Market (OHIM), iyo inoona nezvekuvanyoresa. Unobvumirana nazvo here?Zvinogara zviri kumuridzi wechiratidzo kuti asarudze kunyoresa chiratidzo munyika kana padanho reEuropean. Kana iwe uchida kusuma trademark yako chete muFrance, Germany neBelgium, une sarudzo yekuzviita. Asi kana uchida kunyoresa kuti udzivirirwe kuEurope, uchawanawo mukana wekuita saizvozvo. Hazvisi zvakajairika kuti mari ifanane kana ukakumbira kuti chiratidzo chako chichengetedzwe munyika imwe nhengo kana kuti ukakumbira yose yeEU. Panofanira kuva nemusiyano. Tinofanira kugadzirisa mitengo yacho.

Murairo unoenderana nemutemo wechiratidzo munyika dziri nhengo wavepo kwemakore anopfuura makumi maviri. Chii chichachinja nemitemo mitsva?

Zvakanaka, haisi shanduko, asi yemazuva ano. Ichavandudza kushandira pamwe pakati pemahofisi echiratidzo chenyika uye hofisi yeEuropean trademark muAlicante, Spain. Ichabatsira kuzora mafuta mavhiri.

MEPs vachapokana nezvemitemo mitsva musi wa24 Kukadzi vovhotera pairi zuva rinotevera.

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