Matengerwo anoitwa zvinhu muEurope paIsita: foodora inoratidza makore mana emafambiro evatengi mumisika mishanu

Ruzivo rutsva kubva kuFoodor muAustria, Sweden, Norway, Czechia neHungary runoratidza kuti vanhu vekuEurope vanoda Isita: vese vanoda chokoreti yemukaka, vanoda miriwo mitsva, uye vanotenga panguva yekupedzisira, nekudzikiswa kwemitengo kuchitevera.

chikafu, imwe yemapuratifomu anotungamira ekutumira zvinhu muEurope, nhasi inoburitsa mafambiro eIsita, ichishandisa data remaodha rakabatanidzwa kwemakore mana kubva muna 2022 kusvika 2025 muAustria, Sweden, Norway, Czechia neHungary.

Ruzivo urwu runofukidza zvinodiwa nevatengi maererano nerudzi rwechokoreti, huremu hwechokoreti, nyama, kusarudzwa kwemuriwo, nguva yekutenga, uye basa rekudzikisa mutengo, zvichiratidza mufananidzo wakadzama wekuti nyika shanu dzeEurope dzinochengeta sei zororo reIsita.

01 — ZVINODIWA NECHOKORETI

Chokoreti yemukaka ndiyo inonyanya kutengeswa, asi chena nerima zviri kuwedzera

Mumisika yese mishanu, Chokoreti yemukaka ichiri iyo inodiwa zvikuru neIsita, ichipa 91% yechokoreti yese yakatengeswa mumakore apfuura. nekuchinja kudiki kuenda kumarudzi machena neakasviba mumakore apfuura.

Chokoreti chena yawedzera kaviri kubva mugore ra2022, ichikura kubva pa3.4% kusvika pa6.9% yehuwandu hwese hwakatengeswa. Chokoreti yerima yakawedzerawo, kubva pa2.5% muna 2022 kusvika pa5.1% muna 2025.

Zvose:

mChokoreti yeilk ndiyo inonyanya kuwanikwa pa91.4% mumakore apfuura, chokoreti chena pa5% uye chokoreti yerima pa3.7%.

Muna 2025:

yechokoreti yakatengeswa muna 2025 yaive chokoreti yemukaka 88%

mugove wechokoreti chena muna 2025 (kubva pa3.4% muna 2022) 6.9%

mugove wechokoreti yakasviba muna 2025 (kubva pa2.5% muna 2022) 5.1%

02 — FOMU YECHOKORETI NHUREMU

Vatengi vanoderera: kuwedzera kwe 0–50g impulse buy?

Chimwe chezvimiro zvakajeka mudata iri ndechekuenda kune mafomati madiki echokoreti. Chikamu chehuremu hwe 0–50g: Kazhinji mabhawa madiki echokoreti, mazai akaputirwa ega ega, uye zvidimbu zvekutora-uye-kusanganisa, zvakura kubva pa24.6% yehuwandu hwakatengeswa muna 2022 kusvika pa34.5% muna 2025. Iye zvino ndiyo mhando huru yehuremu.

Kusiyana neizvi, chikamu che51–100g, icho chaimbove chikamu chepamusoro, chaderera kubva pa34.0% muna 2022 kusvika pa29.1% muna 2025 munguva imwe cheteyo. Mafomati makuru (151–200g) arasikirwawo nemugove, zvichidzika kubva pa23.2% kusvika pa14.5%. Kuchinja uku kunogara kuripo kuenda kuzvigadzirwa zvidiki, kunoratidza kuti vatengi vari kutenga chokoreti yeIsita sezvinhu zvidiki uye zvinogona kuwedzerwa mumabhasikiti ezvekudya pane sezvipo zvinokosha.

Zvose:

Chokoreti 0–50g (30.2%uye chokoreti dze51–100g ndidzo dzinonyanya kukosha (31.5%)

Mu 2025.

chikamu chechokoreti che 0–50g muna 2025 (kubva pa24.6% muna 2022) 34.5%

kudzikira kwechikamu che51–100g kubvira 2022 −8.7pp

kudzikira kwechikamu che151–200g kubvira 2022 −8.7pp

03 — Sarudzo dzeNyama yeIsita

Hamu inotungamira, asi huku iri kuvhara mukaha

Kana zvasvika pakudya kukuru kweIsita, foodora inotarisa nyama dzakasiyana uye ham inoita kunge ndiyo protein inonyanya kufarirwa mumisika yefoodora muEurope. Muna 2025, vanhu vanopfuura hafu yevatengi venyama — 52.5% — vakasarudza ham. Zvisinei, huku yave ichichinja-chinja mumakore apfuura asi yakabuda sesarudzo yechipiri yakasimba pakati pa2024 na2024: kubva pa35.2% muna 2024, huku ikozvino ine 46.8% yevatengi vese venyama yeIsita muna 2025. Mumisika yakaita seHungary, huku ine mugove wakakwira ne55.4%

Nyama yemombe negwayana zvinoramba zviri sarudzo dzechisikigo, pamwe chete zvichingove zvishoma pane 1% yemafuta. MuSweden, prinskorv (masoseji madiki enguruve, anoperekedzwa netsika) akaonekwa mudata, kunyange zvazvo aive mashoma.

Zvose:

Hamu ndiyo nyama inodiwa zvikuru ~ 54% huku ichitevera zviri pedyo ~ 47%

yevatengi venyama vakasarudza ham muna 2025 52.2%

yakasarudza huku — yakakwira kubva pa35.2% muna 2024 46.8%

nyama yemombe, gwayana nedzimwe nyama dzakakosha pamwe chete

04 — Muriwo: Itsva vs Yakaomeswa nechando

Muriwo mutsva inyaya inofarirwa zviri pachena uye inokura

Mumisika yese nemakore, miriwo mitsva ndiyo inonyanya kukosha kupfuura mimwe miriwo yakaomeswa nechando. Muna 2025, 85.2% yevatengi vemiriwo vakasarudza kutenga miriwo mitsva.zvirimwa zvitsva, chikamu chakaramba chakasimba kubvira muna 2022 (83.2%) pasinei nemamiriro ezvinhu akakura ekukwira kwemitengo ayo angadai akatarisirwa kuwedzera kutengeswa kwakamira.

Muriwo wakaomeswa nechando, kunyange zvazvo uchikura muhuwandu hwakakwana pamwe chete nekukura kwepuratifomu, hauna kuwana mugove wakakosha - uchiramba uri pa14–17% gore rega rega. Ruzivo rwunoratidzawo kuti miriwo yakachekwa ichiri chikamu chidiki cheodha, miriwo yese ichinyanya kufarirwa.

yevatengi vemiriwo vakasarudza zvirimwa zvitsva muna 2025 85.2%

mugove wemiriwo wakaomeswa nechando wakagara wakadaro kwemakore mana ese ~ 15%

05 — NGUVA YEKUTENGA & ZVIDIKIRO

Vanhu vekuEurope vanotenga nguva yapera, uye ndipo panosvika zvibvumirano

Pamwe chinhu chinonyanya kukosha mukutengeserana mudata chinosanganisira kana vanhu vekuEurope vakasarudza kutenga Isita. Kuwanda kweodha mukati menguva yemazuva gumi nemana inotungamira kuSvondo yeIsita kunoratidza huwandu hwakajeka hwezvinhu zvinotengwa paminiti yekupedzisira: thHuwandu hwezvinhu zviviri zvepamusoro-soro zvezuva rimwe chete zvinoitika pazuva rechipiri uye zuva rechitatu Svondo reIsita risati rasvika.

Zuva re −8 (Mugovera wevhiki risati rasvika Isita) rinokwirawo, zvichiratidza rwendo rwekuronga pakati pehwindo. Asi maitiro makuru haakanganisike: ruzhinji rwekutenga kweIsita runoitika mumazuva matatu ekupedzisira zororo risati rasvika, nehuwandu hwakabatanidzwa pazuva re −3, −2 uye −1 hwakapfuura zvakanyanya mazuva ekutanga muhwindo.

Maitiro ekuderedzwa kwemitengo anotevera maitiro akafanana. Mukati medata remakore mana, maodha ekushambadza akawedzera zvakanyanya mumazuva matatu apfuura Isita isati yasvika, zvichiratidza kuti vatengesi nevanoshanda navo mubhizinesi refootora vanofanira kutora nguva yekupa zvidzikiso zvavo kuti zvienderane nekuwedzera kwezvinodiwa paminiti yekupedzisira. Paavhareji, chiyero chekudzikiswa kwemitengo chinokwira kubva Chitatu kusvika Chishanu Chakanaka, uye kusvika Mugovera Svondo yeIsita isati yasvika.

mazuva epamusoro-soro ekutenga mumisika yese nemakore ese Zuva −2 & −3 Svondo reIsita risati rasvika

ndiyo inonyanya kukosha pakutenga zvinhu zveIsita Mazuva ekupedzisira 3

Zviitiko zvakaderedzwa mutengo zvasvika pakupera kwemazuva ekupedzisira Isita isati yasvika muna 2025 China–Mugovera

Hungary iri kuratidza kuwedzera kwakanyanya pazuva rechitatu, ukuwo Norway ichiraira kuwedzera kwemazuva manomwe pachine nguva asi zuva rechipiri rinonyanya kufarirwa ndiro Easty Sunday!

About foodora

chikafu ipuratifomu yekutumira zvinhu, inoshanda munyika shanu muEurope - Austria, Czechia, Hungary, Norway neSweden. Chinangwa chefoodora ndechekupa ruzivo runoshamisa, runokurumidza, uye rwakachipa runobatanidza vatengi nemabhizinesi nevatasvi, zvichipa munhu wese nguva yakawanda yekutsvaga zvinonyanya kukosha kwavari. foodora inopa zvigadzirwa zvakasiyana-siyana zvinosanganisira zvekudya, zvigadzirwa zvemumba uye zvekudya zvemaresitorendi mukati memaminitsi makumi matanhatu kana pasi. foodora chikamu cheDelivery Hero, iyo inotungamira pasi rose mukutumira zvinhu munharaunda.

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