Kudambura Cheni: Iko Kuchimbidza Kudiwa Kwehutungamiriri hweVakadzi muBhizinesi reUK

Pane gore rakasviba rakarembera pamusoro pemabhizinesi eUK. Kukura zvishoma nezvishoma uye kushaikwa kwehunyanzvi hwechokwadi kwasiya UK kusvika kure nekure rudzi rusina zvibereko muri g7. Zvichida zvino ndiyo nguva yekudzokorora kuti sei uye zvakanyanya kukosha ani ari kuita mabhizinesi edu. Zvinoodza mwoyo hazvishamisi kudzidza kuti vakadzi havangogadziri chete 9% yeFTSE 100 vakuru vakuru, nepo kufambira mberi kwekuenzana kunoratidzika kunge kune usimbe semabhizinesi edu pachawo, nevakadzi vasingafungirwe kusvika CEO gender parity. kusvikira 2076. Nhamba idzi dzinofanira kuva dzehanya kwete chete nekusaruramisira kwayo kwakajeka asiwo nezvikonzero zvehupfumi. Kudzikira kwekuenzana muboardroom kunofambidzana nekushaya kwedu kukwikwidza. Zvichitaurwa zviri nyore, mabhizinesi emuBritain haana munwe pahuwandu hwehuwandu hwevanhu, uye kunyatsotarisisa izvo zvingaunze nevakadzi pamabasa epamusoro kwakanonoka.

Pamusoro pazvose, nyaya yekuwana vakadzi vakawanda kumusoro ndeimwe yehupfumi huri nyore. With 60% yehupfumi hwemunhu hunofungidzirwa kuti hwave mumaoko evakadzi muUK panosvika gore rinouya, hapana kumbonyanya kudiwa kwekumiririrwa kwevakadzi. Vakadzi vanonzwisisa zvinoda vakadzi. Muindasitiri yega yega kubva kumari kuenda kune yekutengesa, pane kudiwa kwakazara mubhizinesi rega rega kuti unzwisise kuti sei uye kupi vanhu vanoshandisa mari nenzira dzavanoita. Tora Angela Ahrendts semuenzaniso, Musoro weRetail weApple pakati pe2014-2019, uyo akaita shanduko dzakasiyana siyana kune bhizinesi rekutengesa reApple kuti riwedzere kufadza vakadzi, nekutendeuka kune yakasarudzika uye yakatarisana nenharaunda chiitiko chinopindirana nekukura kukuru mukutengesa kweApple. Nekuzivikanwa kwemurume nemukadzi zviri pachena kuti ndiyo inonyanya kufungidzira yekuona kwatinoita nyika, kunzwisisa maitiro echikadzi kunofanirwa kunge kuri chikamu chakakosha chebhizinesi chero ripi zvaro, kuvafuratira sechinhu chakakosha chehuwandu kungave kwakafanana nekambani yakaita seApple inoregeredza kumusika. China neIndia zvakabatanidzwa.

Kunze kwekubatsirikana kwehupenyu hwavo hwehupenyu, vakadzi vanoratidzwawo kuti vane mari yakawanda kana vakaiswa mubasa. Nepo kufunga kuseri kwemusiyano uyu wakakura kuchipokana, vamwe vachidziisa kune nzira yekubvunzana uye yekudzivisa njodzi inotorwa nevakadzi, nhamba dzinozvitaurira. Forbes inoshuma kuti makambani ehunyanzvi anotungamirwa nevakadzi muUS anowana inoshamisa 35% yepamusoro ROI, uye matangiro akatangwa nevakadzi anogara achipa kaviri mari inowanikwa padhora rakaiswa. Mamiriro akafanana anobuda muUK, uko BBC inoshuma ratidza musiyano mukuru uripo pakati pemakambani akanyorwa muLondon asina vakadzi vari mumakomiti avo makuru, vachingobata 1.5% mubairo, uye avo vane mukadzi mumwe chete pavatatu padanho iroro, vachizvikudza 15.2%. Kutonga kwemakore manomwe kwaCarolyn McCall pa easyJet kunoshanda seuchapupu husingazungunuke kuhutungamiriri hwakadzikama uye husingazungunuke hunogona kupa vakadzi. Munguva yese yekunetsa kweindasitiri yendege, nekuparara kwemari muna 2008 kuchiri kukanganisa misika, McCall aitarisira kuwedzera kwechikamu che easyJet. mutengo uye akarumbidzwa nekuda kwekuita kwake pragmatic kuBrexit, naye zvishoma zvakaziviswa famba mumusika wekondinendi weEurope uchipfuura weRyanair nevamwe vakwikwidzi.

Vakadzi vane kugona kwakasiyana-siyana kwekusiya tsika dzevakuru vakuru, vachigara vachiisa parutivi humbimbindoga uye kugona muuyo hwakakosha 'hunyanzvi hwakapfava' hwakakosha mukukunda kwebhizinesi. Tsvakurudzo kubva Forbes inotiudza kuti vakadzi vanokunda varume mugumi neimwe pazvikamu gumi nembiri zvehungwaru hwepfungwa, kunyanya kugona hunhu hwakaita setsitsi nekuvimbika, nepo maCEO anoratidza simba munzvimbo idzi anogara achipfuura vezera ravo. Iyo UK ine nhoroondo yakapfuma yevakuru vevakadzi vane simba vanozunguza indasitiri kuti ive nani. Tora Nicola Foulston semuenzaniso, akatora bhizinesi remijaho rekare Brands Hatch achiri mudiki aine makore makumi maviri nemaviri. Mumakore ake mapfumbamwe ari pachigaro, Foulston akashandura bhizinesi re £22mn uko. 'kuverenga kuseri kwemapakiti efodya' ndicho chaiva tsika kune munhu ane pfungwa dzezvekutengeserana zvakanyanya $150mn bhizinesi panguva yekutengesa. Foulston akaenderera mberi nekutaura nezvekuti chinzvimbo chake semukuru wechikadzi chidiki chaive chimuko, zvichimubvumira kuita fungidziro shoma nekuisa hundiro hwake kune rimwe divi - matambudziko anowanzoonekwa nevarume mumabasa ehutungamiriri.

Muchidimbu, mamiriro ebhizinesi eUK ari kuda kuzununguka. Kukura kweusimbe, kushaikwa kwehunyanzvi, uye kusaenzana kwevarume nevakadzi padanho repamusoro remakambani hakungori nyaya dzehunhu; vari kukanganisa kufambira mberi kwehupfumi. Humbowo huri pachena: utungamiri hwakasiyana haisi nyaya yekururamisira; zvinoita kuti ubudirire. Iko kusabatika kugona kwevatungamiriri vechikadzi mukunzwisisa maitiro evatengi, kuunza mibairo yepamusoro pakudyara, uye kugona muhungwaru hwepfungwa hazvifanirwe kufuratirwa. Yave nguva yekuti mabhizinesi asununguke kubva kumaitiro echinyakare, agamuchire siyana, uye akohwe mibairo yeramangwana rine simba uye rakabudirira.

Mufananidzo ne Kelly Sikkema on Unsplash

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